E-READINESS STUDY CITES NEED FOR COLLABORATION

WASHINGTON -- Business-to-business e-commerce won't succeed without collaboration between manufacturers and retailers, according to a new study.initiatives, according to the study, conducted by Roland Berger & Partner for the Grocery Manufacturers of America here. "Clearly, there are areas in which manufacturers and distributors can benefit from increased sharing of information and better collaboration,"

WASHINGTON -- Business-to-business e-commerce won't succeed without collaboration between manufacturers and retailers, according to a new study.

initiatives, according to the study, conducted by Roland Berger & Partner for the Grocery Manufacturers of America here. "Clearly, there are areas in which manufacturers and distributors can benefit from increased sharing of information and better collaboration," said Mark Baum, executive vice president, GMA. "This study provides a strong

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