AT E3, GAMES LEADER PREACHES THE MAINSTREAM

LOS ANGELES -- Video game manufacturers must do a better job of reaching the mainstream with mass-market products and pricing, said Douglas Lowenstein, president, Entertainment Software Association, Washington, during last month's Electronic Entertainment Expo here.In a state-of-the-industry speech unique for the way an association executive challenged the companies that ultimately employ him, Lowenstein

LOS ANGELES -- Video game manufacturers must do a better job of reaching the mainstream with mass-market products and pricing, said Douglas Lowenstein, president, Entertainment Software Association, Washington, during last month's Electronic Entertainment Expo here.

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