AT E3, GAMES LEADER PREACHES THE MAINSTREAM

LOS ANGELES -- Video game manufacturers must do a better job of reaching the mainstream with mass-market products and pricing, said Douglas Lowenstein, president, Entertainment Software Association, Washington, during last month's Electronic Entertainment Expo here.In a state-of-the-industry speech unique for the way an association executive challenged the companies that ultimately employ him, Lowenstein

LOS ANGELES -- Video game manufacturers must do a better job of reaching the mainstream with mass-market products and pricing, said Douglas Lowenstein, president, Entertainment Software Association, Washington, during last month's Electronic Entertainment Expo here.

In a state-of-the-industry speech unique for the way an association executive challenged the companies that ultimately employ him, Lowenstein spoke strongly on what it would take for the video game business to overtake oth

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