EAGLE LAUNCHES IN-STORE MARKETING

MILAN, Ill. -- Eagle Food Centers here launched its first in-store national product marketing program, which allows the retailer to promote national manufacturers' products with the store's logo in strategic areas of the store.The first in-store advertising cycle started Sept. 12 at 90 stores and includes promotions for products from Del Monte, Chex and Aunt Jemima, among others."The signs are designed

MILAN, Ill. -- Eagle Food Centers here launched its first in-store national product marketing program, which allows the retailer to promote national manufacturers' products with the store's logo in strategic areas of the store.

The first in-store advertising cycle started Sept. 12 at 90 stores and includes promotions for products from Del Monte, Chex and Aunt Jemima, among others.

"The signs are designed with our logos and colors and run in a two-week cycle; it's a very easy p

Register to view the full article