EARLY FLU SEASON BOOSTS OTC SALES

Early and intense influenza outbreaks across the country have spiked sales of over-the-counter flu and cough/cold remedies for retailers.Bashas' Markets, Chandler, Ariz., has experienced varying levels of flu product sales in its stores compared to last year's numbers, but they've gone as high as a 24.4% increase, said Sue Vodika, HBC buyer and category manager for the chain."We've seen unbelievable

Early and intense influenza outbreaks across the country have spiked sales of over-the-counter flu and cough/cold remedies for retailers.

Bashas' Markets, Chandler, Ariz., has experienced varying levels of flu product sales in its stores compared to last year's numbers, but they've gone as high as a 24.4% increase, said Sue Vodika, HBC buyer and category manager for the chain.

"We've seen unbelievable numbers compared to the last two years," Vodika said.

At Bashas',

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