Fall is falling earlier. Indeed, the water's scarcely drained from the
neighborhood pool when retailers start stacking their shelves with Halloween candy. Are retailers rushing holiday seasons? Perhaps. Are they profiting from this rush? Definitely. Grocery executives contacted by SN said the sooner seasonal displays of the highly impulsive candy category are built, the more products are sold.
And despite a decline in trick-or-treating activity, Halloween candy is still m