EARLY MARKETING SEEN KEY TO GROWTH IN BULB SALES

HICKSVILLE, N.Y. -- Floral departments can improve flower bulb sales through frequent and early marketing campaigns, according to the International Flower Bulb Center here.The potential U.S. market for flower bulbs is $85 million, and only 15% of that potential market is currently being tapped, according to a study recently conducted for the center.The study found that 25% of the 2,000 Americans polled

HICKSVILLE, N.Y. -- Floral departments can improve flower bulb sales through frequent and early marketing campaigns, according to the International Flower Bulb Center here.

The potential U.S. market for flower bulbs is $85 million, and only 15% of that potential market is currently being tapped, according to a study recently conducted for the center.

The study found that 25% of the 2,000 Americans polled intended to buy flower bulbs, but simply forgot to. The center recommende

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