EARLY REPORTS HAVE MACH3 SALES GOING SMOOTHLY

Supermarket buyers report fair to brisk sales of Gillette's Mach3 shaving system since it hit store shelves two months ago. Stronger consumer demand is expected to heat up as marketing intensifies.Retailers generally expect that the new razor, with three aligned blades designed for closer shaves, will steal market share from other systems as well as encourage many users of disposable razors to trade

Supermarket buyers report fair to brisk sales of Gillette's Mach3 shaving system since it hit store shelves two months ago. Stronger consumer demand is expected to heat up as marketing intensifies.

Retailers generally expect that the new razor, with three aligned blades designed for closer shaves, will steal market share from other systems as well as encourage many users of disposable razors to trade up, according to those surveyed by SN.

"Sales have been doing fairly well," s

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