EASIER RULES START FOR TV, RADIO ADS FOR PRESCRIPTION DRUGS

WASHINGTON -- Easing restrictions on drug companies' television and radio product advertising, the Food and Drug Administration has begun a new era in the direct-to-consumer marketing of prescription medicines.Supermarket pharmacy directors contacted by SN last week anticipated greater clarity in manufacturers' messages to consumers as well as more educated and active customers.As part of the FDA's

WASHINGTON -- Easing restrictions on drug companies' television and radio product advertising, the Food and Drug Administration has begun a new era in the direct-to-consumer marketing of prescription medicines.

Supermarket pharmacy directors contacted by SN last week anticipated greater clarity in manufacturers' messages to consumers as well as more educated and active customers.

As part of the FDA's new rules, prescription-drug manufacturers will no longer be required to incl

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