EAST MEETS WEST

Asians constitute one of the fastest-growing ethnic segments in the United States today, and retailers with strong produce programs are finding a whole new category to promote. Merchandised correctly, items used in the diets of the Far East can not only provide a taste of home for members of this group, but also attract mainstream American shoppers looking for the exotic.Population concentrations

Asians constitute one of the fastest-growing ethnic segments in the United States today, and retailers with strong produce programs are finding a whole new category to promote. Merchandised correctly, items used in the diets of the Far East can not only provide a taste of home for members of this group, but also attract mainstream American shoppers looking for the exotic.

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