EAST/DELI: UKROP'S

RICHMOND, Va. -- Five years ago, like many retailers, Ukrop's Super Markets here decided to try introducing food-service items to its product mix.The difference between Ukrop's and those other retailers is that the family-owned company stuck with its program and had the patience and commitment to see it grow and turn a profit with prices that are friendly to Virginians' pocketbooks.Ten items were

RICHMOND, Va. -- Five years ago, like many retailers, Ukrop's Super Markets here decided to try introducing food-service items to its product mix.

The difference between Ukrop's and those other retailers is that the family-owned company stuck with its program and had the patience and commitment to see it grow and turn a profit with prices that are friendly to Virginians' pocketbooks.

Ten items were on the menu at first. Today there is a rotating list of 125, with seasonal chan

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