EASTERN BRANDS PROVE TENACIOUS

BERLIN (FNS) -- Consumer goods from former East Germany are proving remarkably resilient three years into German reunification. Despite the onslaught of privatization and market forces, some are thriving, thanks to relaunches, redesigns and new investments.New products with traditional names seem to offer maximum marketing appeal. ClubCola, East Germany's answer to "The Real Thing," had been mass-produced

BERLIN (FNS) -- Consumer goods from former East Germany are proving remarkably resilient three years into German reunification. Despite the onslaught of privatization and market forces, some are thriving, thanks to relaunches, redesigns and new investments.

New products with traditional names seem to offer maximum marketing appeal. Club

Cola, East Germany's answer to "The Real Thing," had been mass-produced by an iron-curtain kombinat, or socialist industrial enterprise, sin

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