EASTER/PASSOVER VOLUME SPRINGS UP

Sales at in-store bakeries during the Easter/Passover week increased over last year, reported bakery directors.Although there was little change in prices, sales were buoyed by an excellent supply of strawberries, good weather and a little creative marketing.Marsh Supermarkets in Indianapolis heavily promoted cookies with the idea that they serve a double purpose for fast-paced parents these days.

Sales at in-store bakeries during the Easter/Passover week increased over last year, reported bakery directors.

Although there was little change in prices, sales were buoyed by an excellent supply of strawberries, good weather and a little creative marketing.

Marsh Supermarkets in Indianapolis heavily promoted cookies with the idea that they serve a double purpose for fast-paced parents these days. "A lot of people are buying cookies to put in Easter baskets," said Charlie Bar

Register to view the full article