EASY DOES IT

To build sales in nonfood departments, supermarkets need to appeal to the customer's need for one-stop shopping while increasing health-related offerings. Grocery operators have been transforming their pharmacy, health and beauty care, and other nonfood departments in recent years by adding in-store health clinics, expanding natural HBC offerings, and offering more convenient options such as gift

To build sales in nonfood departments, supermarkets need to appeal to the customer's need for one-stop shopping while increasing health-related offerings.

Grocery operators have been transforming their pharmacy, health and beauty care, and other nonfood departments in recent years by adding in-store health clinics, expanding natural HBC offerings, and offering more convenient options such as gift cards and DVD rentals via kiosks.

While supermarkets have been very progressive,

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