CHEYENNE, Wyo. -- At a time when supermarkets are encountering increased competition from several different channels, one more area is quickly getting national attention: easy meal preparation companies.
These firms provide customers with a venue to prepare family meals ahead of time in a prep kitchen, typically two weeks' worth of dinner entrees for a family of four to six. Entrees can be frozen and heated up when needed.
"The key thing is this particular business is solving