EASY WRAPS

Convenience is driving the growth of gift wraps at supermarkets as retailers and suppliers work to make it easy and affordable for shoppers to buy wraps and accessories.This year "Wrap and Go," developed by American Greetings, Cleveland, hit the aisles, offering time-pressed shoppers the convenience of buying an ensemble package containing the extras -- tissue, bow, box, tag -- that make a gift package

Convenience is driving the growth of gift wraps at supermarkets as retailers and suppliers work to make it easy and affordable for shoppers to buy wraps and accessories.

This year "Wrap and Go," developed by American Greetings, Cleveland, hit the aisles, offering time-pressed shoppers the convenience of buying an ensemble package containing the extras -- tissue, bow, box, tag -- that make a gift package complete, for $3.95.

The mix includes miniroll combos of eight smaller rol

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