Lots of consumers skip breakfast. Those who do take time to eat, increasingly do so on the run. Eleven percent of morning meals are eaten outside the home, and 6% are eaten on the go, double the rate of a decade ago, according to a recent story in The Washington Post.
The breakfast daypart is fueling growth for restaurants as well. The National Restaurant Association reported that 40% of its members had seen better growth during breakfast than during lunch or dinner at their restauran