EATING WELL HOLDS IN-STORE PICNIC AT KINGS

NEW YORK -- Eating Well magazine brought its Swift and Simple food display in-store last month in a cooking demonstration and sample giveaway at Kings Super Markets' unit in Creskil, N.J.In keeping with the season, Eating Well set up a picnic display where a local chef prepared foods and recipes featured in the May issue, using the ingredients of the promotion's 10 sponsors. Gift bags containing coupons

NEW YORK -- Eating Well magazine brought its Swift and Simple food display in-store last month in a cooking demonstration and sample giveaway at Kings Super Markets' unit in Creskil, N.J.

In keeping with the season, Eating Well set up a picnic display where a local chef prepared foods and recipes featured in the May issue, using the ingredients of the promotion's 10 sponsors. Gift bags containing coupons and product samples were given away to the first 500 shoppers.

The brand

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