EATURNA WINNING CUSTOMERS AT VONS

BURBANK, Calif. - Eaturna, a colorful, new fresh-meals provider operating at a Vons Pavilion store here, is exceeding sales expectations with a selection of better-for-you prepared entrees, sandwiches, side dishes and desserts.Officials of the start-up say the concept is proving in its initial weeks to be a suitable match for the retailer's health-conscious shoppers, and fits well with Safeway's "lifestyle"

BURBANK, Calif. - Eaturna, a colorful, new fresh-meals provider operating at a Vons Pavilion store here, is exceeding sales expectations with a selection of better-for-you prepared entrees, sandwiches, side dishes and desserts.

Officials of the start-up say the concept is proving in its initial weeks to be a suitable match for the retailer's health-conscious shoppers, and fits well with Safeway's "lifestyle" store format, elements of which can be found adjacent to the eatery. Vons Pav

Register to view the full article

test - Advanced Registered User

Already a member? .