ECKERD, GLAMOUR TEAM FOR JOINT PROMOTION

LARGO, Fla. -- Eckerd Drug Stores here and Glamour magazine have joined in a women's health-oriented cross promotion that, in its multilevel approach, could serve as a model for supermarkets, consumer publications and health and beauty care manufacturers who advertise with them.The most prominent feature of the six-week promotion, called Healthwise, is a special section in the November Glamour that

LARGO, Fla. -- Eckerd Drug Stores here and Glamour magazine have joined in a women's health-oriented cross promotion that, in its multilevel approach, could serve as a model for supermarkets, consumer publications and health and beauty care manufacturers who advertise with them.

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