ECO-LABELS TO VIE WITH ORGANICS FOR CONSUMER ATTENTION

PORTLAND, Ore. -- As more supermarkets consider introducing eco-labeled product to entice environmentally sensitive shoppers, they might discover the need to help their customers -- and themselves -- decipher the significance of their importance in light of the new National Organic Standard."Up to now, it's been simple," said Scott Exo, program director of The Food Alliance here, referring to the

PORTLAND, Ore. -- As more supermarkets consider introducing eco-labeled product to entice environmentally sensitive shoppers, they might discover the need to help their customers -- and themselves -- decipher the significance of their importance in light of the new National Organic Standard.

"Up to now, it's been simple," said Scott Exo, program director of The Food Alliance here, referring to the organic category's leading role. "Eco-labels are [currently] injecting other issues into

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