ECONOMISTS ISSUE NEW REPORT ON COOL PLAN

GAINESVILLE, Fla. -- A new report issued by the International Agricultural Trade and Policy Center at the University of Florida finds the Country of Origin Labeling law could be implemented for less than $195 million through use of a "Presumption of U.S. Origin" rule.The price tag is much less than industry and government estimates, which range up to $2 billion for producers, handlers and retailers.

GAINESVILLE, Fla. -- A new report issued by the International Agricultural Trade and Policy Center at the University of Florida finds the Country of Origin Labeling law could be implemented for less than $195 million through use of a "Presumption of U.S. Origin" rule.

The price tag is much less than industry and government estimates, which range up to $2 billion for producers, handlers and retailers. Specifically, the study pegs retailer implementation costs at $67.6 million, almost 9

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