ECOS: A RETOUCHED IMAGE PAYS OFF

WOOD DALE, Ill. -- Earth Friendly Products here learned an invaluable packaging lesson following the introduction of its all-natural, environmentally safe laundry detergent."We knew we would be going against the big guys so we went with a low-cost alternative packaging," said John Vlahakis, president."We did not think it out too carefully. We were not investing the money we should have into that specific

WOOD DALE, Ill. -- Earth Friendly Products here learned an invaluable packaging lesson following the introduction of its all-natural, environmentally safe laundry detergent.

"We knew we would be going against the big guys so we went with a low-cost alternative packaging," said John Vlahakis, president.

"We did not think it out too carefully. We were not investing the money we should have into that specific item," he said in a recent interview with Brand Marketing.

The

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