ECR COMMITTEE ISSUES MAJOR REPORT

WHITE SULPHUR SPRINGS, W. Va. -- The first major report of the seminal Efficient Consumer Response project is hot off the presses.Copies of "Performance Measures -- Applying Value Chain Analysis to the Grocery Industry" were handed out here at the annual Executive Conference of the Grocery Manufacturers of America.Richard Mayer, co-chairman of the Joint Industry Executive Committee ECR, unveiled the

WHITE SULPHUR SPRINGS, W. Va. -- The first major report of the seminal Efficient Consumer Response project is hot off the presses.

Copies of "Performance Measures -- Applying Value Chain Analysis to the Grocery Industry" were handed out here at the annual Executive Conference of the Grocery Manufacturers of America.

Richard Mayer, co-chairman of the Joint Industry Executive Committee ECR, unveiled the "milestone" report at a special session.

"The tools provided in this

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