ECR COULD SAVE EUROPE $27 BILLION AT RETAIL: STUDY

GENEVA, Switzerland (FNS) -- European food retailers could cut operating costs by more than $27 billion and increase sales by up to 300% if they implemented all the elements of Efficient Consumer Response, according to a study by Coopers & Lybrand.The study was released at the first ECR Europe conference here last month. The event drew 1,200 delegates from around the world, and was sponsored by CIES:

GENEVA, Switzerland (FNS) -- European food retailers could cut operating costs by more than $27 billion and increase sales by up to 300% if they implemented all the elements of Efficient Consumer Response, according to a study by Coopers & Lybrand.

The study was released at the first ECR Europe conference here last month. The event drew 1,200 delegates from around the world, and was sponsored by CIES: the Food Business Forum; EuroCommerce; EAN International, and AIM: the European

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