ECR GAINING IN EUROPE

PARIS -- Efficient Consumer Response has traveled across the Atlantic to find a strong response in Europe.European supermarket operators are now embracing the U.S.-born concept with their own special spin, according to Etienne Laurent, president and chief executive officer of CIES, The Food Business Forum, here. But the dynamics of achieving efficiencies and the potential rewards are quite different

PARIS -- Efficient Consumer Response has traveled across the Atlantic to find a strong response in Europe.

European supermarket operators are now embracing the U.S.-born concept with their own special spin, according to Etienne Laurent, president and chief executive officer of CIES, The Food Business Forum, here. But the dynamics of achieving efficiencies and the potential rewards are quite different in Europe, Laurent stressed.

"ECR Europe has been born, and we are very excit

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