ECR HELPS PRIVATE LABEL: SUPERVALU CEO

CHICAGO -- The private-label business at Supervalu is benefiting from a variety of Efficient Consumer Response initiatives that are part of the Minneapolis-based distributor's Advantage program, Mike Wright, chairman, president and chief executive officer, told the Private Label Manufacturers Association here last week."As we look for ways to improve efficiency and reduce supply-chain costs, our private-label

CHICAGO -- The private-label business at Supervalu is benefiting from a variety of Efficient Consumer Response initiatives that are part of the Minneapolis-based distributor's Advantage program, Mike Wright, chairman, president and chief executive officer, told the Private Label Manufacturers Association here last week.

"As we look for ways to improve efficiency and reduce supply-chain costs, our private-label partners play a major role in our Advantage project," Wright said in a keyn

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