ECR IMPETUS SHIFTING TO DISTRIBUTORS: STUDY

NEW ORLEANS -- Distributors are overtaking suppliers as the prime force driving Efficient Consumer Response, according to the latest ECR Progress Report.Retailers and wholesalers are stepping up their ECR involvement just as manufacturers are backing away from some of their earlier enthusiasm and aggressive implementation strategies, preliminary findings of the report, presented at the Food Marketing

NEW ORLEANS -- Distributors are overtaking suppliers as the prime force driving Efficient Consumer Response, according to the latest ECR Progress Report.

Retailers and wholesalers are stepping up their ECR involvement just as manufacturers are backing away from some of their earlier enthusiasm and aggressive implementation strategies, preliminary findings of the report, presented at the Food Marketing Institute MarkeTechnics convention here last week, revealed.

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