ECR MAY GAIN FUNDS FOR INDEPENDENTS

LAKE BUENA VISTA, Fla. -- The efficient promotion strategy of Efficient Consumer Response could usher in a more equitable distribution of promotional funds -- or "street money" -- to the wholesaler-supplied sector of the grocery industry.The possibility of such an industry change was floated last week during an exchange between Robert Stauth of Fleming Cos. and J. Mark Harran of Kraft General Foods

LAKE BUENA VISTA, Fla. -- The efficient promotion strategy of Efficient Consumer Response could usher in a more equitable distribution of promotional funds -- or "street money" -- to the wholesaler-supplied sector of the grocery industry.

The possibility of such an industry change was floated last week during an exchange between Robert Stauth of Fleming Cos. and J. Mark Harran of Kraft General Foods at the National-American Wholesale Grocers' Association annual convention here.

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