ECR TO MOVE FORWARD ON NEW FRONTS

CHICAGO -- The Efficient Consumer Response agenda will shift next year to focus more on in-store and consumer issues, according to plans hashed out by the ECR Operating and Executive Committees.The next wave of proposed ECR initiatives will delve into areas such as customer service, promotion effectiveness and product launches, said Jack Haedicke, vice president of activity-based costing at Kraft

CHICAGO -- The Efficient Consumer Response agenda will shift next year to focus more on in-store and consumer issues, according to plans hashed out by the ECR Operating and Executive Committees.

The next wave of proposed ECR initiatives will delve into areas such as customer service, promotion effectiveness and product launches, said Jack Haedicke, vice president of activity-based costing at Kraft Foods, Northfield, Ill., and co-chairman of the ECR Operating Committee.

Haedick

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