ECR OUTLAYS TO FOCUS ON DATA TECH

CHICAGO -- The lion's share of an estimated $4.5 billion to be spent industrywide on Efficient Consumer Response initiatives this year will be invested in information technology.That finding, along with several other conclusions about ECR investments and benefits, was outlined in a new ECR Progress Report released here this month during the Food Marketing Institute convention.In a survey conducted

CHICAGO -- The lion's share of an estimated $4.5 billion to be spent industrywide on Efficient Consumer Response initiatives this year will be invested in information technology.

That finding, along with several other conclusions about ECR investments and benefits, was outlined in a new ECR Progress Report released here this month during the Food Marketing Institute convention.

In a survey conducted on behalf of the Joint Industry Project on ECR, 372 respondents characterized

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