ECR PUTS ONUS ON RETAILERS: KRAFT VP

CANCUN, Mexico -- The Efficient Consumer Response initiative confers on retailers a special responsibility to differentiate between vendors who are offering ECR-related value-added services such as electronic data interchange and those who are not, said a Kraft General Foods executive. John Haedicke, vice president of activity-based management for the Northfield, Ill.-based firm, said ECR also sets

CANCUN, Mexico -- The Efficient Consumer Response initiative confers on retailers a special responsibility to differentiate between vendors who are offering ECR-related value-added services such as electronic data interchange and those who are not, said a Kraft General Foods executive. John Haedicke, vice president of activity-based management for the Northfield, Ill.-based firm, said ECR also sets up a conflict of goals between manufacturers and retailers, but one that may be ameliorated thr

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