ECR REPORT SPECIFIES COST SAVINGS POTENTIAL

Opportunities for cost reduction are identified by specific distribution channels for the first time in the first of 19 major reports to be issued by the Joint Industry Executive Committee on Efficient Consumer Response.About $9.9 billion in operating costs can be eliminated from the self-distributing retailer channel -- which holds the largest potential for cost reduction -- if all the proposed ECR

Opportunities for cost reduction are identified by specific distribution channels for the first time in the first of 19 major reports to be issued by the Joint Industry Executive Committee on Efficient Consumer Response.

About $9.9 billion in operating costs can be eliminated from the self-distributing retailer channel -- which holds the largest potential for cost reduction -- if all the proposed ECR initiatives are embraced to streamline distribution, according to the report, to be r

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