ECR ROUTE IS SEEN LEADING PRODUCE TO SCIENTIFIC FIELDS

NEW ORLEANS -- Produce merchandising and buying may have started out as an art form -- but its future lies in becoming a science, said a produce outlook panel at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.The panel, consisting of growers, sellers and buyers, said the retail community's push toward Efficient Consumer Response is dragging the industry

NEW ORLEANS -- Produce merchandising and buying may have started out as an art form -- but its future lies in becoming a science, said a produce outlook panel at the Alexandria, Va.-based United Fresh Fruit and Vegetable Association's annual convention here.

The panel, consisting of growers, sellers and buyers, said the retail community's push toward Efficient Consumer Response is dragging the industry down the path of scientific marketing based on better information, made available q

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