ECR SHIFT HIKED WEGMANS' BEVERAGE PROFIT

CHICAGO -- Shifting the emphasis of Efficient Consumer Response from supply-side initiatives to demand-side applications has enabled Wegmans Food Markets to improve movement and profitability within the beverage category and to do a better job of managing all categories, Daniel Wegman said here last week.Speaking at a workshop session during the annual Food Marketing Institute convention, Wegman,

CHICAGO -- Shifting the emphasis of Efficient Consumer Response from supply-side initiatives to demand-side applications has enabled Wegmans Food Markets to improve movement and profitability within the beverage category and to do a better job of managing all categories, Daniel Wegman said here last week.

Speaking at a workshop session during the annual Food Marketing Institute convention, Wegman, president of the Rochester, N.Y.-based chain, said his company's four-year partnership w

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