ECR TRADE PROMOTIONS SURVEY IS POSTPONED

NEW YORK -- The Efficient Consumer Response subcommittee charged with producing a best practices report in the highly contentious trade promotions area has postponed the mailing of an industrywide survey on the subject.The survey was to have been sent out this month to an estimated 125 food industry companies, including retailers, wholesalers, manufacturers and brokers. The results were to have served

NEW YORK -- The Efficient Consumer Response subcommittee charged with producing a best practices report in the highly contentious trade promotions area has postponed the mailing of an industrywide survey on the subject.

The survey was to have been sent out this month to an estimated 125 food industry companies, including retailers, wholesalers, manufacturers and brokers. The results were to have served as the cornerstone for the long-awaited ECR best practices report on trade promotio

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