EDDA UNVEILS MARKETING PLAN

HASBROUCK HEIGHTS, N.J. -- The Eastern Dairy-Deli-Bakery Association has unveiled a marketing plan for this year that will include a celebrity and incentives for active retailer participation.The plan will be announced next month to the consumer press once the celebrity has been selected.EDDA has for the past several years implemented a marketing plan, involving manufacturers, to boost sales of dairy,

HASBROUCK HEIGHTS, N.J. -- The Eastern Dairy-Deli-Bakery Association has unveiled a marketing plan for this year that will include a celebrity and incentives for active retailer participation.

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