EDI SPARKING ECR

Electronic data interchange is an integral component of the Efficient Consumer Response in frozen foods, retailers and wholesalers told SN.EDI enables manufacturers and distributors to gain access to a retailer's inventory. This helps them evaluate how a product has moved in the past and, therefore, how it will perform in the future, retailers said. As a result, products are replaced exactly when

Electronic data interchange is an integral component of the Efficient Consumer Response in frozen foods, retailers and wholesalers told SN.

EDI enables manufacturers and distributors to gain access to a retailer's inventory. This helps them evaluate how a product has moved in the past and, therefore, how it will perform in the future, retailers said. As a result, products are replaced exactly when needed.

"We don't have to carry as many weeks on hand because [manufacturers/dis

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