EDLP IS KEY TO WINNING HIGH-VALUE STOCK-UP TRIPS

The time-honored high-low promotional platform may not be completely obsolete, but it's certainly under severe challenge.More than a few supermarket retailers are abandoning high-low in favor of a completely everyday-low-price approach, or some permutation of EDLP. Several factors are at work motivating this change. Let's take a look at some.The most obvious reason to back away from high-low is to

The time-honored high-low promotional platform may not be completely obsolete, but it's certainly under severe challenge.

More than a few supermarket retailers are abandoning high-low in favor of a completely everyday-low-price approach, or some permutation of EDLP. Several factors are at work motivating this change. Let's take a look at some.

The most obvious reason to back away from high-low is to eliminate the "high" -- that is, to project the image of lower price points. I

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