The time-honored high-low promotional platform may not be completely obsolete, but it's certainly under severe challenge.
More than a few supermarket retailers are abandoning high-low in favor of a completely everyday-low-price approach, or some permutation of EDLP. Several factors are at work motivating this change. Let's take a look at some.
The most obvious reason to back away from high-low is to eliminate the "high" -- that is, to project the image of lower price points. I