EDUCATION CAMPAIGN READIED FOR SWITCHING ON IRRADIATION

WASHINGTON (FNS) -- For irradiation to become widely used as a food-safety measure, consumers have to want it -- but a newly planned campaign to persuade them to want it faces an uphill battle.Three food-trade associations hope to help change the tide in consumer thinking about irradiated food. As reported in the Dec. 29 issue of SN, the Food Marketing Institute, the Grocery Manufacturers of America

WASHINGTON (FNS) -- For irradiation to become widely used as a food-safety measure, consumers have to want it -- but a newly planned campaign to persuade them to want it faces an uphill battle.

Three food-trade associations hope to help change the tide in consumer thinking about irradiated food. As reported in the Dec. 29 issue of SN, the Food Marketing Institute, the Grocery Manufacturers of America and the American Farm Bureau Federation this spring will launch an education campaign

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