EFFICIENCY TEST

WASHINGTON -- The industry's Efficient Consumer Response initiative -- entering an important phase of its own -- could help the entire grocery industry pull through a critical stage."I think we're at a very crucial juncture," said C. Manly Molpus, president and chief executive officer of the Grocery Manufacturers of America here. "We're going to have a refocusing on the consumer that's going to drive

WASHINGTON -- The industry's Efficient Consumer Response initiative -- entering an important phase of its own -- could help the entire grocery industry pull through a critical stage.

"I think we're at a very crucial juncture," said C. Manly Molpus, president and chief executive officer of the Grocery Manufacturers of America here. "We're going to have a refocusing on the consumer that's going to drive powerful changes with manufacturers and retailers as we approach the next century."<

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