EFFICIENT CONSUMER RESPONSE

Retailers are focusing on efficient product packaging and in-store fixtures to significantly reduce stores' handling costs. Such improvements could represent significant savings industrywide, sources said.Fixtures that use gravity to feed products forward, for example, cut detailing time for employees in the store. These fixtures are being used for products such as soft drinks.Manufacturers are providing

Retailers are focusing on efficient product packaging and in-store fixtures to significantly reduce stores' handling costs. Such improvements could represent significant savings industrywide, sources said.

Fixtures that use gravity to feed products forward, for example, cut detailing time for employees in the store. These fixtures are being used for products such as soft drinks.

Manufacturers are providing more efficient packaging and merchandising options. Multipacks of produ

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TAGS: Center Store