EFFICIENT MARKET SERVICE, NIELSEN FORM VENTURE

TAMPA, Fla. -- Nielsen Marketing Research North America and Efficient Market Service have formed a venture to supply retailers with daily, store-specific inventory data.ient Consumer Response initiative.The alliance was announced earlier this month at the Food Marketing Institute's Marke-Technics trade show here where more than 3,000 industry executives gathered to see the latest in industry technology."This

TAMPA, Fla. -- Nielsen Marketing Research North America and Efficient Market Service have formed a venture to supply retailers with daily, store-specific inventory data.

ient Consumer Response initiative.

The alliance was announced earlier this month at the Food Marketing Institute's Marke-Technics trade show here where more than 3,000 industry executives gathered to see the latest in industry technology.

"This will marry tactical and strategic decisions and activiti

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