EFFICIENT PROMOTION: AN INDIVIDUAL ISSUE

Despite the lack of official reports and joint-industry projects in efficient promotions, retailers and suppliers are still making headway in this rather contentious area of Efficient Consumer Response.Legal concerns about potential charges of industry collusion prevented the ECR Operating Committee from conducting a comprehensive survey of promotional practices and making specific best practices

Despite the lack of official reports and joint-industry projects in efficient promotions, retailers and suppliers are still making headway in this rather contentious area of Efficient Consumer Response.

Legal concerns about potential charges of industry collusion prevented the ECR Operating Committee from conducting a comprehensive survey of promotional practices and making specific best practices recommendations.

But some individual companies are moving forward with specific

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