EFFORTS TO CUSTOMIZE UNEVEN, STUDY FINDS

McCLEAN, VA. - Retailers and manufacturers are spending a lot of time and effort to differentiate their products and services, but only half of those efforts are paying off.That's one of the main findings of a study by Booz Allen Hamilton here for the Grocery Manufacturers Association on the value of customization to retailers and packaged goods companies. Full results will be shared at the GMA's

McCLEAN, VA. - Retailers and manufacturers are spending a lot of time and effort to differentiate their products and services, but only half of those efforts are paying off.

That's one of the main findings of a study by Booz Allen Hamilton here for the Grocery Manufacturers Association on the value of customization to retailers and packaged goods companies. Full results will be shared at the GMA's Merchandising, Sales and Marketing Conference in Palm Beach, Fla., Sept. 25-27.

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