EGG CAMPAIGN TO ROLL OUT; EX-SURGEON GENERAL ENLISTED

ATLANTA -- Within the next few months, a new egg promotion campaign featuring former Surgeon General C. Everett Koop will break in stores, its goal being to defend the egg's reputation as a nutritional resource.The program's centerpiece in stores will be a set of in-store posters and shelf-talkers featuring an endorsement of eggs by Koop, according to its organizers.The campaign was introduced by

ATLANTA -- Within the next few months, a new egg promotion campaign featuring former Surgeon General C. Everett Koop will break in stores, its goal being to defend the egg's reputation as a nutritional resource.

The program's centerpiece in stores will be a set of in-store posters and shelf-talkers featuring an endorsement of eggs by Koop, according to its organizers.

The campaign was introduced by Lou Raffel, American Egg Board president, and Donald McNamara, Egg Nutrition Ce

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