EIGHT CHAINS TESTING PERDUE CATEGORY PROGRAM

SALISBURY, Md. -- Eight supermarket chains are testing a meat department category management program developed by Perdue Farms here, in a bid to improve poultry category sales and meat department performance as a whole."The bedrock idea is to improve the business at retail, to take that meat case and make it more productive," marketing research manager James D. Mendelsohn told SN. "And at the end

SALISBURY, Md. -- Eight supermarket chains are testing a meat department category management program developed by Perdue Farms here, in a bid to improve poultry category sales and meat department performance as a whole.

"The bedrock idea is to improve the business at retail, to take that meat case and make it more productive," marketing research manager James D. Mendelsohn told SN. "And at the end of the day everyone's objective is the same: we want to sell more pounds, we want to sat

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