What Consumers Want
ity concerns of shoppers very seriously.
"No matter what they go to a Web site for, consumers want security and privacy," said Sean Sullivan, who is associate publisher, marketing, Good Housekeeping magazine, New York, and a member of the panel that judges the Food Marketing Institute's annual advertising awards. "They want a site that will not have trap doors." Good Housekeeping, which has long tested products before permitting them to buy advertisi