EIGHT WAYS TO WOW THEM ON THE WEB

What Consumers Wantity concerns of shoppers very seriously."No matter what they go to a Web site for, consumers want security and privacy," said Sean Sullivan, who is associate publisher, marketing, Good Housekeeping magazine, New York, and a member of the panel that judges the Food Marketing Institute's annual advertising awards. "They want a site that will not have trap doors." Good Housekeeping,

What Consumers Want

ity concerns of shoppers very seriously.

"No matter what they go to a Web site for, consumers want security and privacy," said Sean Sullivan, who is associate publisher, marketing, Good Housekeeping magazine, New York, and a member of the panel that judges the Food Marketing Institute's annual advertising awards. "They want a site that will not have trap doors." Good Housekeeping, which has long tested products before permitting them to buy advertisi

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