ELECTRONIC COUPON DISTRIBUTION RISING: SURVEY

LINCOLNSHIRE, Ill. -- While freestanding inserts remain the primary method for distributing coupons to consumers, their redemption rates continue to decline. By contrast, redemption rates for electronic coupons -- which can be more easily targeted to specific consumer groups -- are on the rise.These were among the findings of the 31st annual "Worldwide Coupon Distribution and Redemption Trends" survey,

LINCOLNSHIRE, Ill. -- While freestanding inserts remain the primary method for distributing coupons to consumers, their redemption rates continue to decline. By contrast, redemption rates for electronic coupons -- which can be more easily targeted to specific consumer groups -- are on the rise.

These were among the findings of the 31st annual "Worldwide Coupon Distribution and Redemption Trends" survey, a review of coupon industry trends conducted by NCH NuWorld Marketing here.

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