CHICAGO -- Is electronic marketing ready to take off? Brand marketers can find out at the third annual conference on electronic marketing, scheduled here Aug. 22 and 23. The conference is sponsored by Retail Systems Consulting, based here.
ronic marketing can do to consumer shopping habits. The speakers include a mix of manufacturers, retailers and consultants. Some of them are: John McMennamin, vice president of marketing services at Nestle USA; Lawrence Milligan, senior vice preside