ELECTRONIC MARKETING IN UPSWING, SURVEY SHOWS

WASHINGTON -- Retailers are trying to leverage their reputation and brand equity with customers by launching newer forms of electronic marketing, according to a new industry study. Growing areas of electronic marketing, the study revealed, include on-line advertising and coupons.On-line marketing is gaining attention, with 26% of respondents using some form of on-line marketing, and another 27% planning

WASHINGTON -- Retailers are trying to leverage their reputation and brand equity with customers by launching newer forms of electronic marketing, according to a new industry study. Growing areas of electronic marketing, the study revealed, include on-line advertising and coupons.

On-line marketing is gaining attention, with 26% of respondents using some form of on-line marketing, and another 27% planning similar services.

These are among the key findings of the Electronic Mark

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